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DBA stands for “doing business as”, and can be created when an individual wants to do business under a different title but does not want to go through the process of forming an entity. You can form a DBA by filing a Fictitious Business Name (FBN) statement in the counties where business transactions will take place. An important point to remember is that a DBA is not an entity, and so does not give you any liability protection when conducting your business. For instance, if you are sued because of some aspect of your business, a business entity can limit the fallout of a judgment to your business assets, protecting your family assets from being affected. A DBA gives you no such protection of your personal assets.